SEO Videos
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What are the top 3-5 SEO areas where webmasters make the most mistakes?
What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?
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What are some myths about SEO?
What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)
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How Search Works
The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here\\\\\\\'s how it all works.
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Will backlinks lose their importance in ranking?
Google changed the search engine market in the \\\\\\\\\\\\\\\'90s by evaluating a website\\\\\\\\\\\\\\\'s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
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Negative SEO
Matt Cutts addresses questions about negative SEO.
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Are pages from social media sites ranked differently?
Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?
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Disavow Links
Matt Cutts explains the
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How does Google handle duplicate content?
How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?
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Is there a version of Google that excludes backlinks as a ranking factor?
Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out.
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How does Google separate popularity from authority?
As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?
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How does Google choose titles for search results?
What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
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How can an older site maintain its ranking over time?
I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?
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How much time should I spend on meta tags, and which ones matter?
How much time should I spend on meta tags, and which ones matter?
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Underscores vs. dashes in URLs
Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL.
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Cloaking
Matt Cutts talks about cloaking.
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What is the best way to check your own site for keyword rankings?
What is the best way to check your own site for keyword rankings, e.g if I wanted to target a new phrase and wanted to check the progress of its ranking - what is the best way to check it? Should I just search Google and scroll through the results?
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What are the top 3-5 SEO areas where webmasters make the most mistakes? What are the top 3-5 SEO areas where webmasters make the most mistakes? How can we do better on those?
-
What are some myths about SEO? What are some of the biggest SEO Myths you see still being repeated (either at conferences, or in blogs, etc)
-
How Search Works The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here\\\\\\\'s how it all works.
-
Will backlinks lose their importance in ranking? Google changed the search engine market in the \\\\\\\\\\\\\\\'90s by evaluating a website\\\\\\\\\\\\\\\'s backlinks instead of just the content, like others did. Updates like Panda and Penguin show a shift in importance towards content. Will backlinks lose their importance?
-
Negative SEO Matt Cutts addresses questions about negative SEO.
-
Are pages from social media sites ranked differently? Are Facebook and Twitter signals part of the ranking algorithm? How much do they matter?
-
Disavow Links Matt Cutts explains the
-
How does Google handle duplicate content? How does Google handle duplicate content and what negative effects can it have on rankings from an SEO perspective?
-
Is there a version of Google that excludes backlinks as a ranking factor? Hi Matt, does the big G have a version of the search engine that totally excludes any backlink relevance? I'm wondering what search would look like and am curious to try it out.
-
How does Google separate popularity from authority? As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority?
-
How does Google choose titles for search results? What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
-
How can an older site maintain its ranking over time? I have been in business for over 14 years with my domain, and see much newer domains passing me. Any algorithms to protect older domains/sites in business from newer sites with more spam?
-
How much time should I spend on meta tags, and which ones matter? How much time should I spend on meta tags, and which ones matter?
-
Underscores vs. dashes in URLs Matt Cutts explains the difference between how Google interprets underscores and dashes in a URL.
-
Cloaking Matt Cutts talks about cloaking.
-
What is the best way to check your own site for keyword rankings? What is the best way to check your own site for keyword rankings, e.g if I wanted to target a new phrase and wanted to check the progress of its ranking - what is the best way to check it? Should I just search Google and scroll through the results?
